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In Australia and New Zealand it is over a billion dollars worth of fraud committed through loss of identity and that’s a significant number from people losing their passwords, having their identity stolen etc.Once that information is gone it is very, very hard to get back so protecting our identity is really key to our online safety as we go forward. - Anton van Deth, Symantec

Social media encourages us all to share information widely but some of that information could be enough to allow a criminal to steal our identity. Steven Lewis talks to Anton van Deth from Symantec about what users can do to protect themselves and what companies creating social networks need to consider when building them.

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Thanks to Lukas Picton from Text 100 for setting this up this interview.

 

 Standard Podcast [25:58m]: Play Now | Play in Popup | Download

I don’t think we as a company, as IBM, could exist without social media and collaboration to be honest with you. So it is actually a phenomenal use of technology and more importantly it is a way of collaborating and getting your message across and your strategy for that matter. - David Boloker, IBM

In the second of our social media case studies, Steven Lewis interviews David Boloker, CTO, Emerging Internet Technologies Group, IBM, and Iwan Winoto, from IBM’s Sydney office.

The interview covers IBM’s use of social media internally, including blogs and podcasts but particularly wikis; and Boloker’s group’s external social media use in the form of its videos on YouTube.

Links to the external IBM blogs David mentions:

Irving Wladawsky-Berger
Rich Schwerdtfeger
Bob Sutor

EASY WAYS TO LISTEN AND GET UPDATES

You can listen to the podcast through this page or download it to listen to later on your computer, MP3 player beit an iPod or other brand or your multimedia mobile phone.

Alternatively, you can read a transcript.

If you would like to receive future episodes automatically without charge, there are three options. Please read our page How to receive our podcasts automatically, which explains step-by-step how you can do it.

Thanks to Lukas Picton from Text 100 for setting this up this interview.

 

 Standard Podcast [17:32m]: Play Now | Play in Popup | Download

Simon Baker is the managing director and CEO of the REA Group, which operates internationally and has annual revenues of $100 million. He talks to ZEST’s Steven Lewis about his year-old blog, CEO Corner, and Realestate.com.au’s use of social media including Flickr and YouTube. He also hints at the company’s plans to give site users social media tools to discuss their neighbourhoods.

The real estate blog Simon mentions in the podcast is Business2.

You can listen to the podcast through this page or download it to listen to later.

Alternatively, you can read a transcript.

If you would like to receive future episodes automatically without charge, there are three options. Please read our page How to receive our podcasts automatically.