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	<title>Comments for Social Media Case Studies - Australia</title>
	<link>http://zestdigital.com.au/podcast</link>
	<description>A case study per podcast on Web 2.0 from an Australian business point of view</description>
	<pubDate>Thu, 28 Aug 2008 10:59:23 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.1.3</generator>

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		<title>Comment on How to receive our podcasts automatically by Identity theft considerations for social network users and the companies that build the networks</title>
		<link>http://zestdigital.com.au/podcast/how-to-receive-our-podcasts-automatically/#comment-53</link>
		<author>Identity theft considerations for social network users and the companies that build the networks</author>
		<pubDate>Wed, 01 Aug 2007 05:04:36 +0000</pubDate>
		<guid>http://zestdigital.com.au/podcast/how-to-receive-our-podcasts-automatically/#comment-53</guid>
					<description>[...] Our third social media case study: Identity theft August 1st, 2007 by Steven Lewis    &#160;Standard Podcast [11:49m]: Play Now &#124; Play in Popup &#124; Download  podPressPlayerToLoad('podPressPlayerSpace_403_0', 'mp3Player_403_0', '300:30', 'http%3A%2F%2Fzestdigital.com.au%2Fblog%2Fpodpress_trac%2Fplay%2F403%2F0%2Fidentity_theft.mp3'); The second of our ZEST Digital social media case studies is up on our podcast page but for those who haven&#8217;t subscribed I&#8217;m cross-posting the details here. If you&#8217;d like to be notified automatically when there&#8217;s a new episode, you can find three easy ways to do that here. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Our third social media case study: Identity theft August 1st, 2007 by Steven Lewis    &nbsp;Standard Podcast [11:49m]: Play Now | Play in Popup | Download  podPressPlayerToLoad(&#8217;podPressPlayerSpace_403_0&#8242;, &#8216;mp3Player_403_0&#8242;, &#8216;300:30&#8242;, &#8216;http%3A%2F%2Fzestdigital.com.au%2Fblog%2Fpodpress_trac%2Fplay%2F403%2F0%2Fidentity_theft.mp3&#8242;); The second of our ZEST Digital social media case studies is up on our podcast page but for those who haven&#8217;t subscribed I&#8217;m cross-posting the details here. If you&#8217;d like to be notified automatically when there&#8217;s a new episode, you can find three easy ways to do that here. [&#8230;]</p>
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		<title>Comment on How to receive our podcasts automatically by Identity theft through social media is on the increase</title>
		<link>http://zestdigital.com.au/podcast/how-to-receive-our-podcasts-automatically/#comment-52</link>
		<author>Identity theft through social media is on the increase</author>
		<pubDate>Wed, 01 Aug 2007 04:38:08 +0000</pubDate>
		<guid>http://zestdigital.com.au/podcast/how-to-receive-our-podcasts-automatically/#comment-52</guid>
					<description>[...] receive future episodes automatically without charge, there are three options. Please read our page How to receive our podcasts automatically, which explains step-by-step how you can do [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] receive future episodes automatically without charge, there are three options. Please read our page How to receive our podcasts automatically, which explains step-by-step how you can do [&#8230;]</p>
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		<title>Comment on How to receive our podcasts automatically by Social Media in Australia &#187; Blog Archive &#187; Our second social media case study: IBM</title>
		<link>http://zestdigital.com.au/podcast/how-to-receive-our-podcasts-automatically/#comment-16</link>
		<author>Social Media in Australia &#187; Blog Archive &#187; Our second social media case study: IBM</author>
		<pubDate>Thu, 07 Jun 2007 02:55:50 +0000</pubDate>
		<guid>http://zestdigital.com.au/podcast/how-to-receive-our-podcasts-automatically/#comment-16</guid>
					<description>[...] be notified automatically when there&#8217;s a new episode, you can find three easy ways to do that here. I don’t think we as a company, as IBM, could exist without social media and collaboration to be [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] be notified automatically when there&#8217;s a new episode, you can find three easy ways to do that here. I don’t think we as a company, as IBM, could exist without social media and collaboration to be [&#8230;]</p>
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		<title>Comment on How to receive our podcasts automatically by Ep 2 - David Boloker, CTO, Emerging Internet Technologies Group, IBM &#124; Social Media Case Studies - Australia</title>
		<link>http://zestdigital.com.au/podcast/how-to-receive-our-podcasts-automatically/#comment-15</link>
		<author>Ep 2 - David Boloker, CTO, Emerging Internet Technologies Group, IBM &#124; Social Media Case Studies - Australia</author>
		<pubDate>Thu, 07 Jun 2007 02:26:07 +0000</pubDate>
		<guid>http://zestdigital.com.au/podcast/how-to-receive-our-podcasts-automatically/#comment-15</guid>
					<description>[...] receive future episodes automatically without charge, there are three options. Please read our page How to receive our podcasts automatically, which explains step-by-step how you can do [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] receive future episodes automatically without charge, there are three options. Please read our page How to receive our podcasts automatically, which explains step-by-step how you can do [&#8230;]</p>
]]></content:encoded>
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	<item>
		<title>Comment on Episode one - Simon Baker, CEO, Realestate.com.au by Social Media in Australia &#187; Blog Archive &#187; Compelling podcasts for communicators, marketers and PR types</title>
		<link>http://zestdigital.com.au/podcast/2007/05/14/episode-one-simon-baker-ceo-realestatecomau/#comment-10</link>
		<author>Social Media in Australia &#187; Blog Archive &#187; Compelling podcasts for communicators, marketers and PR types</author>
		<pubDate>Fri, 25 May 2007 00:54:52 +0000</pubDate>
		<guid>http://zestdigital.com.au/podcast/2007/05/14/episode-one-simon-baker-ceo-realestatecomau/#comment-10</guid>
					<description>[...] There are plenty of other great podcasts in the area and you&#8217;ll pick up their names once you start listening. In fact you&#8217;ll find that social media consultants are a fairly self-referential bunch. Jon&#8217;s latest podcast from Melbourne, for instance, is an interview with Sallie Goetsch (rhymes with “sketch”) in the US; and Sallie recently left a comment on this blog, another on Bryan&#8217;s, and she contributes to FIR; as does Bryan, who is also mentioned often on Inside PR and Donna&#8217;s podcast, and Bryan has commented on our podcast&#8230; [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] There are plenty of other great podcasts in the area and you&#8217;ll pick up their names once you start listening. In fact you&#8217;ll find that social media consultants are a fairly self-referential bunch. Jon&#8217;s latest podcast from Melbourne, for instance, is an interview with Sallie Goetsch (rhymes with “sketch”) in the US; and Sallie recently left a comment on this blog, another on Bryan&#8217;s, and she contributes to FIR; as does Bryan, who is also mentioned often on Inside PR and Donna&#8217;s podcast, and Bryan has commented on our podcast&#8230; [&#8230;]</p>
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		<title>Comment on Episode one - Simon Baker, CEO, Realestate.com.au by Steven Lewis</title>
		<link>http://zestdigital.com.au/podcast/2007/05/14/episode-one-simon-baker-ceo-realestatecomau/#comment-9</link>
		<author>Steven Lewis</author>
		<pubDate>Thu, 24 May 2007 23:11:46 +0000</pubDate>
		<guid>http://zestdigital.com.au/podcast/2007/05/14/episode-one-simon-baker-ceo-realestatecomau/#comment-9</guid>
					<description>Hi Bryan,

It's great to hear from you. I've been listening to New Comm Road for a while now and of course I hear you on FIR, so it's a treat to have you comment on our podcast.

Personally I didn't find the Starbucks background a problem when you were talking to Doug. I guess what we've both learned is that it probably is best to stick to a quieter location because that way you alienate no listener.

More importantly, thanks for the great interview about blogger relations. It's extraordinary to me that it's taking some people so long to realise, as you and Doug said, that it's not about pitching bloggers in a better, more personal way than journalists are usually targetted: journalists should always have been approached better.</description>
		<content:encoded><![CDATA[<p>Hi Bryan,</p>
<p>It&#8217;s great to hear from you. I&#8217;ve been listening to New Comm Road for a while now and of course I hear you on FIR, so it&#8217;s a treat to have you comment on our podcast.</p>
<p>Personally I didn&#8217;t find the Starbucks background a problem when you were talking to Doug. I guess what we&#8217;ve both learned is that it probably is best to stick to a quieter location because that way you alienate no listener.</p>
<p>More importantly, thanks for the great interview about blogger relations. It&#8217;s extraordinary to me that it&#8217;s taking some people so long to realise, as you and Doug said, that it&#8217;s not about pitching bloggers in a better, more personal way than journalists are usually targetted: journalists should always have been approached better.</p>
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	<item>
		<title>Comment on Episode one - Simon Baker, CEO, Realestate.com.au by Bryan Person, Bryper.com</title>
		<link>http://zestdigital.com.au/podcast/2007/05/14/episode-one-simon-baker-ceo-realestatecomau/#comment-8</link>
		<author>Bryan Person, Bryper.com</author>
		<pubDate>Thu, 24 May 2007 10:35:33 +0000</pubDate>
		<guid>http://zestdigital.com.au/podcast/2007/05/14/episode-one-simon-baker-ceo-realestatecomau/#comment-8</guid>
					<description>Steven:

Really enjoyed your inaugural podcast and looking forward to the next one. As a Yank who spent two years in Australia earlier in the decade (living in sunny Bris Vegas), I have an extra special interest in following your social media scene.

Interestingly, Gus's criticism is similar to what a listener said about the most recent episode of my podcast all about managing an effective blogger relations campaign - &lt;a href="http://www.newcommroad.com/2007/05/14/ncr-031-managing-a-blogger-relations-campaign/" rel="nofollow"&gt;http://www.newcommroad.com/2007/05/14/ncr-031-managing-a-blogger-relations-campaign/&lt;/a&gt;

We recorded in a cafe, and I was hoping the ambient noise would add to the listening experience.  Instead, it helped to distract the listeners from the conversation because there was just too much of it. Lesson learned. 

Waiting for episode two!</description>
		<content:encoded><![CDATA[<p>Steven:</p>
<p>Really enjoyed your inaugural podcast and looking forward to the next one. As a Yank who spent two years in Australia earlier in the decade (living in sunny Bris Vegas), I have an extra special interest in following your social media scene.</p>
<p>Interestingly, Gus&#8217;s criticism is similar to what a listener said about the most recent episode of my podcast all about managing an effective blogger relations campaign - <a href="http://www.newcommroad.com/2007/05/14/ncr-031-managing-a-blogger-relations-campaign/" rel="nofollow">http://www.newcommroad.com/2007/05/14/ncr-031-managing-a-blogger-relations-campaign/</a></p>
<p>We recorded in a cafe, and I was hoping the ambient noise would add to the listening experience.  Instead, it helped to distract the listeners from the conversation because there was just too much of it. Lesson learned. </p>
<p>Waiting for episode two!</p>
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		<title>Comment on Episode one - Simon Baker, CEO, Realestate.com.au by Steven Lewis</title>
		<link>http://zestdigital.com.au/podcast/2007/05/14/episode-one-simon-baker-ceo-realestatecomau/#comment-7</link>
		<author>Steven Lewis</author>
		<pubDate>Wed, 23 May 2007 23:22:29 +0000</pubDate>
		<guid>http://zestdigital.com.au/podcast/2007/05/14/episode-one-simon-baker-ceo-realestatecomau/#comment-7</guid>
					<description>Thanks for the feedback, Gus. You'll be pleased to know that the next episode was recorded in an IBM conference room where the biggest problem was a couple of squeaky chairs :)</description>
		<content:encoded><![CDATA[<p>Thanks for the feedback, Gus. You&#8217;ll be pleased to know that the next episode was recorded in an IBM conference room where the biggest problem was a couple of squeaky chairs <img src='http://zestdigital.com.au/podcast/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p>
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		<title>Comment on Episode one - Simon Baker, CEO, Realestate.com.au by gus</title>
		<link>http://zestdigital.com.au/podcast/2007/05/14/episode-one-simon-baker-ceo-realestatecomau/#comment-6</link>
		<author>gus</author>
		<pubDate>Wed, 23 May 2007 09:09:05 +0000</pubDate>
		<guid>http://zestdigital.com.au/podcast/2007/05/14/episode-one-simon-baker-ceo-realestatecomau/#comment-6</guid>
					<description>While it is good to hear some on the ground experiences of using social media in Australia  - and in particular as a podcast - I find the experience too exhausting to listen to and I just ended up reading the transcript.  

I wonder if there are better places to record a podcast than a busy cafe with what I guess is not the best mic for the job on auto gain. I do agree that just getting the podcast out there as a medium is good to build on podcasting as a tool but using difficult to listen to audio is not helpful especially the mobile phone interference and the constant crashing of cutlery. Good podcasting requires more than some talent and a subject but some audio production standards as well.</description>
		<content:encoded><![CDATA[<p>While it is good to hear some on the ground experiences of using social media in Australia  - and in particular as a podcast - I find the experience too exhausting to listen to and I just ended up reading the transcript.  </p>
<p>I wonder if there are better places to record a podcast than a busy cafe with what I guess is not the best mic for the job on auto gain. I do agree that just getting the podcast out there as a medium is good to build on podcasting as a tool but using difficult to listen to audio is not helpful especially the mobile phone interference and the constant crashing of cutlery. Good podcasting requires more than some talent and a subject but some audio production standards as well.</p>
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		<title>Comment on Episode one - Simon Baker, CEO, Realestate.com.au by Laurel Papworth</title>
		<link>http://zestdigital.com.au/podcast/2007/05/14/episode-one-simon-baker-ceo-realestatecomau/#comment-5</link>
		<author>Laurel Papworth</author>
		<pubDate>Mon, 21 May 2007 09:11:02 +0000</pubDate>
		<guid>http://zestdigital.com.au/podcast/2007/05/14/episode-one-simon-baker-ceo-realestatecomau/#comment-5</guid>
					<description>Thanks for this - very informative. I find it interesting that Simon Baker isn't worried about ROI on blogs - good on him. Forrester Research have a report called "Calculating The ROI Of Blogging: A Case Study, A Look At The ROI of General Motor’s FastLane Blog". But it's all a bit bonkers - brand visibility, customer insights, reduced impact from negative UGC, increased sales efficiency. I'd probably throw in brand recall, reduced customer service costs and a couple of other things. Problem is, if i read it right, Forresters see a REDUCED value over time as press mentions reduce. Yet often the opposite happens, the value of press mentions decreases as the number of subscribers, links and other metrics increase. anyway, enough jabbering on from me. :)</description>
		<content:encoded><![CDATA[<p>Thanks for this - very informative. I find it interesting that Simon Baker isn&#8217;t worried about ROI on blogs - good on him. Forrester Research have a report called &#8220;Calculating The ROI Of Blogging: A Case Study, A Look At The ROI of General Motor’s FastLane Blog&#8221;. But it&#8217;s all a bit bonkers - brand visibility, customer insights, reduced impact from negative UGC, increased sales efficiency. I&#8217;d probably throw in brand recall, reduced customer service costs and a couple of other things. Problem is, if i read it right, Forresters see a REDUCED value over time as press mentions reduce. Yet often the opposite happens, the value of press mentions decreases as the number of subscribers, links and other metrics increase. anyway, enough jabbering on from me. <img src='http://zestdigital.com.au/podcast/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p>
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